Emuni was in charge of the art direction and graphic design for the newly opened “roastery cafes” in Shibuya (Tokyo) and Shibuya. WHITE GLASS COFFEE is a cafe based on the concept of “a roaster in the middle of the woods” built in such locations as Shibuya and Fukuoka. The main color of the café, a relaxing shade of green, is based on this very concept, and the logo is a square shape representing the “space” where the customer is surrounded by green, accompanied by an arc representing the pleasant “time” spent inside the cafe. In this design, the overlap between the two shapes resembles a glass, in reference to the cafe’s name. We defined a visual identity for the brand of various line-based motifs, and designed products such as the coffee bean packages and canisters, as well as the paper cups, donut boxes, other packagings used in the stores, and all other items to comprehensively match this concept. We used the line-based graphics as a brand logo of sorts to be used in the design of all items.