We handled the art direction for TACTILE, a new brand established by Nakagawa Masashichi Shoten and Hotta Carpet. TACTILE introduces the concept of "touch" into architecture, challenging the dominance of visual aesthetics by incorporating traditional Japanese craftsmanship—such as lacquerware, washi paper, and ceramics—as contemporary building materials. The logo utilizes two “T” shapes to form an abstract representation of a home, visually capturing the warmth, subtle imperfections, and human touch inherent to artisanal craftsmanship, offering a tactile lifestyle experience rooted in Japan’s rich heritage.