We were responsible for the art direction of the identity design for I.CEBERG, an artist unit launched by WOW.

In an era where the optimization of creative processes through algorithms has become the norm, I.CEBERG was born as an initiative to reexamine the essence of creativity. To visually express the project’s core themes of “impulse” and “irrationality,” the logo design features variously sized squares converging to form a singular identity. Like an iceberg, individual talents accumulate and merge while retaining their distinct uniqueness.

This identity embodies the organic interplay of diverse creative forces, symbolizing a continuous evolution of expression.