The “affects” project is a private exhibition by Masashi Murakami that was held at the gallery of Takeo Co., Ltd., which is a paper distributor in Japan. I created this series for this exhibition.

In architecture, crafts, and product design, shapes themselves serve the purpose of languages, making it possible to achieve a common understanding that goes beyond borders and language barriers. However, language and characters serve an important role in graphic design due to its nature, and I have constantly felt the inclination to be constrained by the boundaries of language. This inclination is especially prominent in Japan, and although there is a slight amount of interaction within the Eastern Asian sphere, I believe that there is a significant wall between Europe and the Americas and Asia in the field of graphic design.
I wanted to create pieces that can go beyond the walls of graphic design under the hypothesis that it would be possible to transcend language by freeing characters from their meaning and reinterpreting them as shapes.

Because this gallery has several different booths for exhibition, I created a series of posters that suit each environment and change based on external influences.

In the past, all things had physical properties. Although past artistic pieces captured a moment of time in "objects" that could be a single painting or single sculpture, artistic pieces in the modern and contemporary world tend to be images or experiences with no physical properties most of the time due to the addition of the new axis of time.

Due to the advance of technology, physical properties that could only be realized by actually existing can now be reproduced using digital arithmetic processing. However, the physical properties of virtual reality that are created by machine processing are nothing more than fiction and do not have any unexpectedness or attraction.

I produced these pieces based on my belief that commonly seen digital expressions can have a completely new expression and tug at people's heartstrings if I take the opposite approach of using analog methods to give digital themes physical properties, rather than using digital methods to create analog expressions, which is very commonly seen today.